For the collaboration between PUMA Hoops and Cheetos it was important to create an impressive world that would hold together campaign visuals and a splashy activation at All Star Weekend. The product campaign was brought to life by creating Planet Cheetos, an ultra dramatic dune scape made from Cheetle (aka-Cheeto dust) on an all white miniature court.

At All Star, we continued the immersive experience by allowing fans to walk into a life size Cheetos bag where they were able to see the full collection and interact with the brand by winning prizes.