For the release of LaMelo Ball’s fourth signature sneaker with PUMA, we invited consumers into ‘Melo’s World’ to see the extravagant ways the NBA superstar has tricked out his living space. Amenities range from robot butlers, murals to match your outfit, and soundsystems that only play audio from your highlights (all easily accessible by go-kart). Just in case you forgot whose world it is, we created a one-of-one jingle to remind you. According to the man himself, “This is Melo’s World, y’all just living in it.”
For the second half of the NBA season, the borders of Melo’s World expanded from the home to the stadium. We followed Melo around exclusive facility rooms; getting a behind-the-scenes look at RARE trophy cases, personalized anthems, and candid moments of Melo being…Melo.