Kraken believes that crypto is a vehicle for change — a tool with the power to upend the unfair financial system in favor of something better, more inclusive, and made for the 21st-century. We helped Kraken create a set of 10 social films to help the fence sitters understand the direct benefits of using crypto currencies: open 24/ 7/ 365, borderless, permissionless, inclusive, and fast.

Our videos incorporate a mixed media approach to express the dynamic nature of the currency exchange — featuring live action, archival, and 2D, 3D, and stop motion animation.

To celebrate the halving, we were asked to create a video that speaks to the power and benefits of Bitcoin. The catch was to educate our target in 60 seconds or less. And keep it interesting. Through the use of video collage and with a break-neck pace we breakdown Bitcoin's principle values: Scarcity, Divisible and Decentralized.