Childhood Dreams

NBA forward Kyle Kuzma teamed up with PUMA Hoops on a capsule collection, comprising sustainably-minded designs inspired by Kuzma’s youthful aspirations. The collection, titled “Childhood Dreams,” was created in collaboration with Kuzma’s fashion label of the same moniker.

We took inspiration from the collection and wanted to highlight the natural environment in a manner that would make a young Kuz proud; so we found fan boats. The team took to the Florida Everglades with Kyle and his crew, creating campaign photo and video assets that captured his 90's nostalgia as they whipped around the waters in their boat.