PUMA Hoops
All Star Weekend

For the 2019 NBA All-Star Weekend in Charlotte, PUMA Hoops took over a two-story building near the stadium for a multi-day pop-up. Nowadays designed the layout, all visuals and coordinated the events that took place throughout the weekend; including a dunk contest in partnership with SLAM, guest appearances by athletes and musicians, a customizable merch experience with Chinatown Market and an exclusive invite-only party.