The PUMA Hoops social channel was getting inundated with requests to shoot, model, film, and direct. We decided to give them the opportunity to build the brand with us.
We sent out a pair of shoes and disposable cameras to avid fans. They keep the shoes and we share the camera.
We created a zine to catalogue the amazing talent and their work.
With the success of the images from the disposable camera we were interested in what our fans could do with a video camera.