PUMA Hoops
Uproar Spectra

Spectra was the second shoe in the PUMA Hoops lineup. The Uproar Spectra basketball shoe was inspired by 90’s style, with today’s tech to back it up. We created a 360 visual system and social content that was as wild and aggressive as the 90’s style that inspired it, but with a futuristic twist. This holistic product campaign brought to life something we like to call ‘Nineteen Ninety Now.’