Spectra was the second shoe in the PUMA Hoops lineup. The Uproar Spectra basketball shoe was inspired by 90’s style, with today’s tech to back it up. We created a 360 visual system and social content that was as wild and aggressive as the 90’s style that inspired it, but with a futuristic twist. This holistic product campaign brought to life something we like to call ‘Nineteen Ninety Now.’