The Fast and Furious franchise collides with the energy of the LaMelo Ball Signature line for a collaboration not many saw coming. Our job was to take the bravado of the movies and electricity of LaMelo to create a campaign showing the fans what PUMA Hoops is all about. With the use of Dom's picture cars, the Supra and Dodge Charger, we were able to create a collection of photography and video that featured both the on court MB line and of the off court LaFrancé signature lines.
The collection was launched at All-Star weekend in Los Angeles. PUMA popped up the "Garage" on Figueroa right in front of Crypto Stadium. Our team was responsible for naming and branding the activation, while our friends at Mark's handled the build out and experience.
