PUMA needed a story that builds cultural momentum around Pulisic and McKennie ahead of the World Cup—cementing them as PUMA athletes before they wear the swoosh for Team USA. We created quick-strike social video content for our athletes. We asked Pulisic to pick up the shield he has earned and become the hero we all know him to be. With Weston's nickname being 'The Wizard,' we gave him magic and power over his spells on and off the pitch.